In a world where users judge your business in under five seconds, your homepage isn’t just a landing spot — it’s a dealbreaker. At blndesign, we audit dozens of homepages each year, and the truth is: most of them are leaking leads.
Today, we’ll show you five common reasons why — and what to do instead.
1. No Clear Call to Action
Visitors shouldn’t have to scroll to figure out what to do. A homepage without a bold, immediate CTA (call now, schedule, book a quote) loses attention fast. Make your CTA button big, clear, and above the fold.
2. Trying to Say Everything at Once
Many homepages look like a brochure exploded. Simplify. Lead with a value proposition, then guide users with sections — not a wall of text. Use spacing, headers, and icons to organize content.
3. No Trust Signals
If your homepage doesn’t show reviews, logos, affiliations, or testimonials, you’re making prospects do extra work to trust you. Add trust signals near CTAs.
4. Mobile Confusion
Over half of web traffic is mobile. If your site loads slowly or has hard-to-tap buttons on mobile, it’s losing leads. Test your site with Google’s Mobile-Friendly Tool.
5. Slow Load Times
If your homepage takes more than 3 seconds to load, you’re losing traffic. Compress images, reduce plugin bloat, and host your site on a speed-optimized server.
Final Thoughts
Your homepage doesn’t need to be flashy — it needs to be focused. Want a homepage that converts? Let’s talk.